Web design 

encompasses  many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; interface design;authoring,including standardised code and proprietary software; user experience design;and search engine optimization.Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up.Web design partially overlaps web engineering in the broader scope of web development.Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.Although web design has a fairly recent history,it can be linked to other areas such as graphic design. However web design is also seen as a technological standpoint.It has become a large part of people's everday lives.It is hard to imagine the Internet without animated graphics, different styles of typography, background and music.


Design is an important area of graphic design,and one of the most difficult to perfect.The logo (ideaogram) is the image embodying an organization.Because logos are meant to represent companies brand or corporate identities and foster their immediate customer recognition,it is counterproductive to frequently redesign logos Designing a good logo may require involvement from the marketing team and the design agency (if the process is outsourced),or graphic design contest platform (if it is crowdsourced).It requires a clear idea about the concept and values of the brand as well as understanding of the consumer or target group.Broad steps in the logo design process might be formulating the concept, doing an initial design, finalizing the logo concept, deciding the theme colours and format involved. In consumer terms, a brand is a noun; but it's an intangible entity , more an idea than a thing. The brand is a perception, the consumer's image of a company ( or other entity/product ) that comes from experience. A brand is also a reputation, developed over time. It's earned.A manufacturer may control the quality of its product. The company is responsible for the visual design of its  corporate  identity and the physical design of its products.The company influences consumer's experience through its customer service. But the brand is the result of the collective experience of these things (and others).The established brand is truly the domain of the consumer.


to Brand. As a verb, branding has referred to the act of creating a distinctive mark, it’s how cattle ranchers have shown proof of ownership. The resulting brand is a scar on flesh. In 21st century business jargon, branding is considered the intentional manipulation and control of the public perception of an entity.

Why is it important to have a website?  For most businesses, a web site is one of the most important investments you can make. If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks disorganized and home-built that’s how they’ll perceive you. With over 2.2 billion people online, the internet has revolutionized how we find and share information. The online world is moving at a rapid pace and doesn’t show any signs of slowing. For businesses, a web presence has become a fundamental part of success.


(SEO) Search engine optimization

is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page),and more frequently a site appears in the search results list,the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for,the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks,or inbound links,is another SEO tactic.The plural of the abbreviation SEO can also refer to "search engine optimizers",those who provide SEO services.


Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.


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